Weight of        SERVING SIZE
Dog (lbs)          (Adult)*

10 or less         ¼ – ¾ cup

10 – 20            ¾ – 1 ½ cups

20 – 30            1 ½ – 2 cups

30 – 40            2 – 2 ¼ cups

40 – 60            2 ¼ – 3 ¼ cups

60 – 80            3 ¼ – 4 cups

80 – 100          4 – 4 ¾ cups

*Standard 8-fluid ounce measuring cup

Puppy – Feed up to twice the amount per day.

Gestation & Lactation – Feed up to three times the adult amount per day.

For Combination Feeding – Feed 1/3 cup less dry food for every 1/2 can of wet food.

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

The first 2 ingredients—ocean whitefish and catfish meal—will fuel your so-fish-ticated buddy’s adventures all day.
Wholesome recipe is free from fillers like potato, corn, wheat and soy.
Contains moderate levels of protein.
Supplemented with taurine, an essential amino acid, to support your buddy’s heart, digestive and eye health.
Legume-free recipe is designed for carnivores.

Crude Protein ………………. 25% MIN

Crude Fat ……………………. 15% MIN

Crude Fiber ………………….6% MAX

Moisture ……………………..12% MAX

Calcium ……………………….1.2% MIN

Phosphorus ………………….1.1% MIN

Omega 6 Fatty Acids* ……5.0 % MIN

Omega 3 Fatty Acids* ……1.25% MIN

Taurine* ………………………..0.20% MIN

Ocean Whitefish, Catfish Meal, Oats, Millet, Sunflower Oil (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, d-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Caloric Content
3,650 kcals per kg, 401 kcals per cup

We all know the benefits that come with eating fish. The same goes for your dog. The inception fish recipe comes with a combination of two different types of fish: Whitefish and catfish. The inception fish recipe also comes complete with vitamins and supplements to contribute to your dog’s overall health. It also contains no potatoes, legumes, corn, wheat, or soy. It’s also available in wet and dry formulas.

The whitefish in the inception fish recipe comes from the fresh waters of the evergreen state of Washington, where the fish are thriving and healthy. The catfish come from the productive roaring rivers of Georgia, where catfish are very popular and plentiful.

The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.