Weight of        SERVING SIZE
Dog (lbs)          (Adult)*
10 or less         ¼ – ¾ cup

10 – 20            ¾ – 1 ½ cups

20 – 30            1 ½ – 2 cups

30 – 40            2 – 2 ¼ cups

40 – 60            2 ¼ – 3 ¼ cups

60 – 80            3 ¼ – 4 cups

80 – 100          4 – 4 ¾ cups

*Standard 8-fluid ounce measuring cup

Puppy – Feed up to twice the amount per day.

Gestation & Lactation – Feed up to three times the adult amount per day.

For combination Feeding – Feed 1/3 cup less dry food for every 1/2 can of wet food.

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

Follow feeding instructions on the bag.

Puppy – Feed up to twice the amount per day.

Gestation & Lactation – Feed up to three times the adult amount per day.

For combination Feeding – Feed 1/3 cup less dry food for every 1/2 can of wet food.

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

The first 2 ingredients are animal protein—pork and pork meal—to fuel your buddy’s adventures all day long.
Wholesome recipe is free from potato, corn, wheat and soy.
Contains moderate levels of protein.
Supplemented with taurine, an essential amino acid, to support your buddy’s heart, digestive and eye health.
Legume-free recipe is designed for carnivores.

Crude Protein ………………. 25% MIN

Crude Fat ……………………. 15% MIN

Crude Fiber ………………….6% MAX

Moisture ……………………..12% MAX

Calcium ……………………….1.2% MIN

Phosphorus ………………….1.1% MIN

Omega 6 Fatty Acids* ……2.0 % MIN

Omega 3 Fatty Acids* ……0.25% MIN

Taurine* ………………………..0.20% MIN

Pork, Pork Meal, Oats, Millet, Milo, Pork Fat (Mixed Tocopherol Preserved), Natural Flavor, Ground Flaxseeds, Potassium Chloride, Choline Chloride, Salt, Tricalcium Phosphate, Taurine, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, d-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Caloric Content
3,780 kcals per kg, 415 kcals per cup

Did you know that pork is one of the highest complete meat proteins you can give your dog? It contains essential amino acids in high quantities that may assist in your dog’s muscle development. In addition to the nutrition benefits of pork, the pork in your inception pork recipe comes from the rich farmlands of Iowa, where the farms are owned and ran by local farmers, and agriculture is thriving.

The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.

Available in 4-lb & 27-lb bags.